Abuja Global Shapers
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Shaping Politics Project

A digital civic education campaign strengthening political literacy and electoral engagement among young Nigerians in the FCT.

Delivered through connected campaigns — a youth political literacy series, an FCT election awareness campaign, and a door-to-door PVC collection advocacy drive — the project simplified governance and electoral processes for first-time voters in the FCT. Results include 33,307 views on the election awareness campaign, 70 residents engaged door-to-door, and 15 PVC registrations directly facilitated. In 2025, as Nigeria marked its 65th Independence Anniversary, the team ran the #ShapingPolitics Youth Political Literacy Campaign across Instagram and LinkedIn in two phases: a 7-day political education carousel series in the week before Independence Day, and a 2 minute 59 second flagship multi-stakeholder video released on October 1 answering the question, "Why is political literacy important for Nigeria's democracy?" Project Lead: Solape Sonuga.

Problem Statement

While young Nigerians are increasingly vocal and politically conscious, many still lack clear, accessible knowledge of how governance works and how they can engage meaningfully beyond elections. Leveraging Abuja's position as Nigeria's political capital, the campaign set out to simplify governance concepts, spark conversations around democratic participation, and reframe politics as an accessible space for young people.

Target Group

  • Young Nigerians aged 18-35
  • First-time and prospective voters in the FCT
  • Online civic audiences on Instagram and LinkedIn

Proposed Solution

A fully digital, two-phase civic education campaign: daily bite-sized carousels that break down political concepts into youth-friendly formats, followed by a flagship Independence Day video featuring youth, civic actors, and stakeholders — using a national moment as a hook for governance storytelling.

Hub Activities

Phase 1 — 7-Day Political Education Series

  • How Government Works (three tiers of government)
  • Separation of Powers
  • How a Bill Becomes Law
  • Citizens' Rights and Responsibilities
  • Ways Young People Can Engage Beyond Elections
  • Political Myths vs Facts
  • Youth in Politics: Global Inspirations

Phase 2 — Independence Day Flagship Video

  • 2:59 multi-stakeholder video released on October 1
  • Voices from youth, civic actors, and key stakeholders
  • Reflective Independence Day message and rallying call for informed civic participation

Key Results / KPIs

  • 9,858 views on the flagship Independence Day video
  • 582 total interactions (456 likes, 63 shares, 25 reposts, 20 saves, 18 comments)
  • 22 profile actions generated for the Hub
  • 33,307 views on the FCT election awareness campaign
  • 70 residents engaged door-to-door; 15 PVC registrations facilitated

Impact Outcome

High share, repost, and save numbers show audiences treated the content as an educational resource worth amplifying. The campaign raised awareness of basic political structures and civic processes, sparked conversations on youth participation and accountability, positioned the Abuja Hub as a visible voice in youth civic education, and created reusable educational content for future initiatives. The planned #KnowYourRep Series was deferred to a later phase so the team could concentrate on political literacy content and the Independence Day video.

Impact Alignment

SDG 16: Peace, Justice and Strong InstitutionsSDG 4: Quality Education